You may want to take a look at the resources Jeff Walker is offering as part of his introduction to his latest Product Launch Formula 3.0 course.

If you don’t know Jeff – He has been the mastermind behind many of the most successful and lucrative online product and company launches in the last decade. The man behind some really sizable launches.

If you’d like to find out more, watch some free videos and perhaps get a few other tools that could be helpful.

CLICK HERE

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1. The Million Dollar Startup Game!

If you need some advertising developed, the prices you could get charged can range from expensive to obscene depending on the advertising brand developing it.  Doesn’t seem very fair does it?

Well there’s now an alternative – AgencyNil

Agency Nil? Do they charge ‘nil’ for their services?

Well…yes and no.

You submit a work order for what you need, agree a time limit and to cover certain ‘costs’ up front…travel, printing and the like…then you wait and on or before your deadline — Agency Nil will deliver.

So what do you pay? Well…that’s up to you and how happy you are with the work product.

“So could I decide to pay nothing? Sure – but consider if you would like Agency Nil to do more work for you in the future — if so, you may want to resist the compulsion to say “Free Free…mine mine mine” and instead, pay what you really believe the work is worth and not just what you think it worth but also take into consideration what it might have cost through a more traditional route.

Business Model:

• Nice and simple – want advertising services? Tell them what and when. Agree an amount to cover reasonable costs and pay for what you receive based on what the customer thinks its worth. Revenue – services paid at end of project.

Likes:

I like this business model for a number of reasons:

1. Advertising can be a bit of a black box – a little bit of ‘alchemy’ and ‘Science’ that may or may not deliver on the promise.  It can be daunting to those un-initiated, so start-ups, small companies, young companies and the like may not feel too comfortable picking up the phone and calling Saatchi, Grey or one of the others big boys. And who are the little boys again? And frankly the big boys would probably not return their call anyway. So  – what I like out the gate about this business is it lowers the ‘barriers’ to doing business with them. After all – what’s the risk? You won’t end up paying through the nose if you get something back which is wide of the mark. So, what is there to be afraid of as a prospective customer? Nothing!
2. A great way to match availability of resources with demand – especially as customers look for fresh ideas and lower prices.
3. A significant percentage of advertising dollars come from large companies – think ‘Procter & Gamble‘, ‘Unilever‘, “Kimberly Clark” and those types of big company, big brands.  Are companies like that, who negotiate long term relationships with advertising companies on a brand by brand basis going to do it the Agencynil way? Unlikely – but there is the underserved long tail out there of small companies…and this model knocks it out the park for these guys. Another consideration – tackle those bigger brands through alternative media where the big agencies are weak – i.e. digital advertising, gorilla advertising and so on – that may be a good way to get a toe in the door.

Dislikes/Suggestions:

1. One of the toughest elements of creating good advertising (aside from ample supplies of creative juices!) is a really well thought through initial brief. That brief needs to cover background, brand character, goals and a number of well thought through elements – otherwise it’s really tough to get a great output, partially because what the customer really wants isn’t necessarily well expressed in an un-rigorous brief. It’s not the creative’s fault but they and the customer need to ‘mind meld’ before the output will exactly hit the target. Based on that, AgencyNil will need a winning means of taking prospective customers through their requirements and it will need to be more than just a form or two. Perhaps concalls? Q&As? Probably and thankfully there are ways to add that to the service for free – so no worries then…
2. What is a fair price? Anyone who has been involved in advertising will have their views – customers new to advertising may have a very different ideas – that potential mismatch may make for some annoyed creative’s but in reality – give it a year and I would imagine AgencyNil will have a cadre of customers and will not need those completely new to advertising customers…

My Virtual Investment:

With my virtual $1M, I would invest $750K of virtual dollars as I LOVE this business – low cost, great upside and a service which makes a hell of a lot of sense, especially in these crazy economically challenged days – gone are those BMW driving Advertising reps…move over for AgencyNil.com.

Good luck Guys!

http://www.AgencyNil.com/

Interested in other articles about AgencyNil?

http://www.psfk.com/2009/05/agency-nil-will-work-for-all-its-worth.html

Andrew

http://www.Andrewive.com

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2. 3Luxe: A $500K Virtual Investment
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3Luxe.com is a product search engine with a difference…other search engines use algorithms, numbers and fractions as the cogs and wheels to regurgitate a whole string of very near misses to everyone that plugs in a search phrase. 3Luxe uses no algorithms or numbers…it more relies on the taste and interpretive skills of its founder and pooled review site results to determine the top 3 products currently available. 

Like Flash floor cleaner and hundreds of P&G commercials, draw a line down the middle of your computer screen and compare and contrast – on one side you have a big complicated machine delivering a homogenized gloop of product results to anyone that asks and on the other side of the screen, the three best products in any given category according to the 3Luxe founders.

Business Model:

• Advertising from key manufacturers who are ultimately lucky enough to have their product/s in one of the top three results
• Affiliate links with Amazon or Shopzilla et al when people take the next step after the search and review and treacle forward towards purchase
• Google ads (ugh!)

Some Core Functionality/Elements:

•  Um…Search!
• 3 Results only of perhaps the most expensive but kick butt products you can find in any given category
• Thumbs up or thumbs down vote for any of the items returned
• A very cool drop down of review results from cnet and others, along with consumer reviews from other sites
• Bookmarking
• Send to friend
• Comment posting for all items

Likes:
Like, Like, Like.  This site is well built, thoughtful, intuitive and not surprising the Worple Brothers have got it right…I say not surprising because Doug Worple, the CEO is another former proctoid that went on to create what looks to be a very cool creative / advertising agency called Barefoot.  Like it or not, the great advertising agencies are helping to shape the tastes and desires of us all…so it is not a shock that by combining their own tastes for items with consumer reviews from multiple sites they are delivering product results that actually seem to be the best 3 luxury items.  I guess my original concern was “What makes these guys able to choose the best three items that I’m going to like?” – but in a sense, better to combine the science of review sites such as cnet with some degree of taste than relying upon the Google number crunchers. This business model opens up a number of now obvious business opportunities i.e. segmented product search engines according to demographics – so now we have the ‘A’ search engine, anyone up for creating the ‘B1′ product search engine?

Dislikes/Suggestions:

• The home page has more of a ‘website’ than a search engine feel.  You could argue that this is so different that going for the minimalist search format is wrong – but the current look and feel of the home page is almost of a templated website.
• Taking a note from P&G brand training – too many fonts, and no clear obvious focus for the eye causes confusion in terms of what are the priorities on the page.  We have caps competing with flowing scripts with more modern fonts, moving photos and all in all its a great concept which, from a design perspective, needs some tweaks.

My Virtual Investment:
With my virtual $1M, I would consider it a luxury if I were able to make a $500K virtual investment in 3Luxe. Good luck Guys!

http://www.3Luxe.com

Interested in other articles about Its Our Movie?

• http://www.coolbusinessideas.com/archives/consumers_seach_engine.html

Andrew

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