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Get the Videos for Product Launch Formula 3.0

admin — Sat, 12 Jun 2010 22:41:14 +0000

Get the Videos for Product Launch Formula 3.0 from Jeff Walker, learn how to launch your products and services online No related posts.

Lyro Speaks Back: Update~ $350K Virtual Investment ‘Restatement’

admin — Thu, 23 Aug 2007 01:02:12 +0000

: Image via Wikipedia

Lief Larson here. One of the founders of Lyro. Thanks for taking a look. If we lifted up the skirt on our long-term objectives, that wouldn’t be much fun now would it?

Plaxo is already following us. We launched web searchable digital business cards before they did. We had the social aspects before them. But that doesn’t matter. We like Plaxo. We even like Goliath LinkedIn. Both companies are good at what they do. We are focused on the small and independent businesses, the entrepreneurs, the consultants who wants to get more out of the web and have better visibility. Best of all, we’re asking for nothing in return. If we help you and you find the site useful, you might upgrade. It’s a pretty simple value proposition.

With regards to messages, our system is primarily open. The downside to open is that if anyone can message you freely (or you message others freely) we’d be setting up a system for abuse. Nobody has time for “hot webcam chicks” when you’re out trying to find new business and opportunity.

I’m glad you’d have a willingness to put a “Virtual $100k” behind us and I’m looking forward to putting that virtual check to good use!

http://lieflarson.lyro.com

Thanks for the update and feedback Lief! I really do appreciate your business and it’s business model and agree with almost all your points. The low ‘virtual’ valuation was driven by nothing more than wondering where the market potential was given the two goliaths we’ve discussed. The irony is that I’ve been working on a site for sometime that is meant to address some of the weaknesses of the ‘blanket’ or everything to everybody approach by Linked In etc.

I’d like to increase the virtual investment to $350K. After all, us little guys have got to stick together.

Good luck and let us know how you get on with your great business: Lyro

http://www.Lyro.com

Andrew
Founder – http://www.AdvisorGarage.com

That wad of money looks sooo cute (charlestoncitypaper.com)
Social Media Marketing – Finding the Right Business Rhythm (marketingpr.suite101.com)
Innovation and the Reverse Logistics (blogs.pbconnect.com)
Jim Luce: Allure of the Hive: Experts on Connectivity, Social Networking and Social Change (huffingtonpost.com)
Infusionsoft Co-founders Help Small Business Owners Stop the Madness with Debut of Book (eon.businesswire.com)

Quintura Speaks Back: Update

admin — Fri, 02 Mar 2007 13:35:59 +0000

Quintura just responded to yesterday’s post “Quintura: A $Zero Virtual Investent”.

” Yakov Mar 2nd, 2007 at 1:54 am Edit

Hello Andrew! Very interesting post as well as the other reviews! Don’t you know that Quintura stands for quintessence or pure essence of searching. Try to make Quintura your homepage for a week and then give us your views!”

Yakov, I did not understand that this is the definition of Quintura, when I searched through the dictionary it had no definitions for Quintura.

As I reconsidered my review, I wondered if I had been too harsh with the zero virtual investment especially as this is a beta site at this point. Seeing today’s functionality, even with the ‘invite a friend’ element which could drive adoption, I would still not put my virtual cash in Quintura but I could be wrong. I will go back often and see how the functionality and the company develops. It would be great if Quintura becomes the next hot company with significant revenues…but I just don’t see it today.

Have your say here: http://www.andrewive.com/mdsg-forum/

Andrew
Founder
http://www.AdvisorGarage.com

Zlio: A $500K Virtual Investment

admin — Thu, 22 Feb 2007 16:27:31 +0000

Zlio is an interesting online service begun in France but seems to be making its way to the US and other countries.

Business Model:
Users of Zlio can set up their own online store for Free in under five minutes even if they don’t have anything to sell by choosing products from a catalog of thousands of products. The users earn commissions for every item sold within their store and Zlio takes responsibility for all fulfillment of the purchased items. The core role of users is:

1) Create an appealing ‘store front’
2) Choose the right products that work with their store’s personality
3) Promote the heck out of their own store among friends, search engines, blogs you name it.

Everything else is handled by Zlio.

Some Core Functionality:

Store Setup
Submission to search engines
RSS feed for each store
Inclusion in Zlio Directory
Unique store URL for promotional use

Likes:
There is a strong viral element to this business model which is driven by its ease of setup and use combined with the inherent need in the online community to create a personal presence. As Zlio gets a ‘cut’ for every item sold, providing they have negotiated decent margins with the product providers then this should be a revenue heavy business.

My guess is that Zlio has struck a number of deals with product fulfillment houses and therefore never actually ‘touch’ a product. This is likely a pure order pass through business where the usual costs of marketing are not required – the marketing occurs virally through individuals creating their Zlio store and promoting the heck out of it within their own networks. A very efficient model!

Dislikes:
There’s a certain ‘pyramid’ flavor to this business but the realty is they are on to a winner and will make significant cash providing they have struck the right deals and have an efficient backend. One slight challenge will come if the price points of the products offered are not competitive with alternative ‘stores’ online. If no one actually sells product through their stores then the viral marketing will eventually dry up.

My Virtual Investment:
With my virtual $1M, I would jump over burning baguettes to invest $500K in Zlio.