Tweet This Post

No related posts.

If you need some advertising developed, the prices you could get charged can range from expensive to obscene depending on the advertising brand developing it.  Doesn’t seem very fair does it?

Well there’s now an alternative – AgencyNil

Agency Nil? Do they charge ‘nil’ for their services?

Well…yes and no.

You submit a work order for what you need, agree a time limit and to cover certain ‘costs’ up front…travel, printing and the like…then you wait and on or before your deadline — Agency Nil will deliver.

So what do you pay? Well…that’s up to you and how happy you are with the work product.

“So could I decide to pay nothing? Sure – but consider if you would like Agency Nil to do more work for you in the future — if so, you may want to resist the compulsion to say “Free Free…mine mine mine” and instead, pay what you really believe the work is worth and not just what you think it worth but also take into consideration what it might have cost through a more traditional route.

Business Model:

• Nice and simple – want advertising services? Tell them what and when. Agree an amount to cover reasonable costs and pay for what you receive based on what the customer thinks its worth. Revenue – services paid at end of project.

Likes:

I like this business model for a number of reasons:

1. Advertising can be a bit of a black box – a little bit of ‘alchemy’ and ‘Science’ that may or may not deliver on the promise.  It can be daunting to those un-initiated, so start-ups, small companies, young companies and the like may not feel too comfortable picking up the phone and calling Saatchi, Grey or one of the others big boys. And who are the little boys again? And frankly the big boys would probably not return their call anyway. So  – what I like out the gate about this business is it lowers the ‘barriers’ to doing business with them. After all – what’s the risk? You won’t end up paying through the nose if you get something back which is wide of the mark. So, what is there to be afraid of as a prospective customer? Nothing!
2. A great way to match availability of resources with demand – especially as customers look for fresh ideas and lower prices.
3. A significant percentage of advertising dollars come from large companies – think ‘Procter & Gamble‘, ‘Unilever‘, “Kimberly Clark” and those types of big company, big brands.  Are companies like that, who negotiate long term relationships with advertising companies on a brand by brand basis going to do it the Agencynil way? Unlikely – but there is the underserved long tail out there of small companies…and this model knocks it out the park for these guys. Another consideration – tackle those bigger brands through alternative media where the big agencies are weak – i.e. digital advertising, gorilla advertising and so on – that may be a good way to get a toe in the door.

Dislikes/Suggestions:

1. One of the toughest elements of creating good advertising (aside from ample supplies of creative juices!) is a really well thought through initial brief. That brief needs to cover background, brand character, goals and a number of well thought through elements – otherwise it’s really tough to get a great output, partially because what the customer really wants isn’t necessarily well expressed in an un-rigorous brief. It’s not the creative’s fault but they and the customer need to ‘mind meld’ before the output will exactly hit the target. Based on that, AgencyNil will need a winning means of taking prospective customers through their requirements and it will need to be more than just a form or two. Perhaps concalls? Q&As? Probably and thankfully there are ways to add that to the service for free – so no worries then…
2. What is a fair price? Anyone who has been involved in advertising will have their views – customers new to advertising may have a very different ideas – that potential mismatch may make for some annoyed creative’s but in reality – give it a year and I would imagine AgencyNil will have a cadre of customers and will not need those completely new to advertising customers…

My Virtual Investment:

With my virtual $1M, I would invest $750K of virtual dollars as I LOVE this business – low cost, great upside and a service which makes a hell of a lot of sense, especially in these crazy economically challenged days – gone are those BMW driving Advertising reps…move over for AgencyNil.com.

Good luck Guys!

http://www.AgencyNil.com/

Interested in other articles about AgencyNil?

http://www.psfk.com/2009/05/agency-nil-will-work-for-all-its-worth.html

Andrew

http://www.Andrewive.com

Related articles by Zemanta

• Channer Departs Saatchi & Saatchi Toronto; Top Team Elevated to Co-Executive Creative Directors (newswire.ca)
• Vizu Contributes to KPMG Research on Effective Online Advertising (prweb.com)
• Imagination expands with business wins and six new staff (mumbrella.com.au)
• Unilever awarded Cannes Lions Advertiser of the Year (mumbrella.com.au)

Tweet This Post

Related posts:

1. 3Luxe: A $500K Virtual Investment